Friday, May 2, 2014

Denizens and Mavens: Cultural Equity

A new YouTube channel, as yet having produced two videos, and promising but one new one every other week, called HelloDenizen -- owned by the advertising agency Denizen -- caught my eye. The Mad Men and Women of Denizen declare that:

Denizen develops wide reaching, highly engaging, strategically targeted social media campaigns that generate cultural equity and guarantee high levels of engagement for your brand. 
I cannot quite figure how an ad agency, no matter its dedication to things social, "generate[s] cultural equity." If you can quite figure it, please leave me a clue.

It's been a day of high pain, including a newbie, a pain in my upper left chest that radiates through the back, in the creepy manner of a letter opener turned shiv, and also throbs under my arm pit, making me and my complaint recipients think it's likely the infection trying new tricks.  That's after ruling out a heart attack because I lived through the night.  We a bunch o'Spocks here at Marlinspike Hall.

Hence, the seeking of relief via stupid videos. It hurts to breathe in, but not out.  (I -- lax -- left out a symptom.  What?  What's that?  "Stress?"  Umm, yes, a bit.  The quotidian worry set of a Planetary Citizen, for...  "So it goes.")

Unbeknownst to this ad agency with high production standards for its tiny hamsters and burritos, I have a *thing* about the word "denizen." It pairs, like a crisp, tart apple with the butter of a superb cold chardonnay, with the word "maven."

Never underestimate a maven.

maven (n.) 1965, from Yiddish meyvn, from Hebrew mebhin, literally "one who understands." Plural is mayvinim.
Another "unbeknownst" thing:  all mavens, all mayvinim, are women.

Betcha didn't see that coming.

Just remember, the next time you are tossing the term "denizen" about with an unbecoming nonchalance, that mavens merit a mention, too.  Even just as much.  Generate a little subversive cultural equity.

denizen (n.)early 15c., from Anglo-French deinzein, from deinz "within, inside," from Late Latin deintus, from de- "from" + intus "within" (see ento-). Historically, an alien admitted to certain rights of citizenship; a naturalized citizen.

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