A new YouTube channel, as yet having produced two videos, and promising but one new one every other week, called HelloDenizen -- owned by the advertising agency Denizen -- caught my eye. The Mad Men and Women of Denizen declare that:
Denizen develops wide reaching, highly engaging, strategically targeted social media campaigns that generate cultural equity and guarantee high levels of engagement for your brand.I cannot quite figure how an ad agency, no matter its dedication to things social, "generate[s] cultural equity." If you can quite figure it, please leave me a clue.
It's been a day of high pain, including a newbie, a pain in my upper left chest that radiates through the back, in the creepy manner of a letter opener turned shiv, and also throbs under my arm pit, making me and my complaint recipients think it's likely the infection trying new tricks. That's after ruling out a heart attack because I lived through the night. We a bunch o'Spocks here at Marlinspike Hall.
Hence, the seeking of relief via stupid videos. It hurts to breathe in, but not out. (I -- lax -- left out a symptom. What? What's that? "Stress?" Umm, yes, a bit. The quotidian worry set of a Planetary Citizen, for... "So it goes.")
Unbeknownst to this ad agency with high production standards for its tiny hamsters and burritos, I have a *thing* about the word "denizen." It pairs, like a crisp, tart apple with the butter of a superb cold chardonnay, with the word "maven."
Never underestimate a maven.
maven (n.) 1965, from Yiddish meyvn, from Hebrew mebhin, literally "one who understands." Plural is mayvinim.Another "unbeknownst" thing: all mavens, all mayvinim, are women.
Betcha didn't see that coming.
Just remember, the next time you are tossing the term "denizen" about with an unbecoming nonchalance, that mavens merit a mention, too. Even just as much. Generate a little subversive cultural equity.
denizen (n.)early 15c., from Anglo-French deinzein, from deinz "within, inside," from Late Latin deintus, from de- "from" + intus "within" (see ento-). Historically, an alien admitted to certain rights of citizenship; a naturalized citizen.